The Brief Design a new brand identity that combines elements of nature and creativity, appealing to both children and parents alike. Develop the brand with social media, website and merchandise in mind.
The Big Idea I created a unique Monogram reminiscent of a woodland den. I then designed a bespoke font and illustration library that has a woodcut, hand crafted aesthetic. Colours are inspired by the seasons and woodland environment.
Core Skills Concepting, Brand Identity, Font Design, Illustration, Motion, Design and Visual Language.
