The Brief Design a new brand identity based on 3 key strategic points:
Curiosity: Children learn in different ways and are curious by nature. Discovery: The beach is an inspirational classroom. Discovery is limitless. Growth: Equip children with confidence and knowledge, improve wellbeing and mental health.
The Big Idea I developed the concept "Young minds in the wild," serving as the source of inspiration for the brand's identity. The logo and brand illustrations have a playful and organic aesthetic, drawing inspiration from the beach environment. The outcome is a fun and educational brand identity.
Core Skills Concepting, Brand Identity, Illustration, Design and Visual Language.
