The Brief When covid hit and we stopped heading into the office, TFGB pivoted their business from office lunches to mobile coffee. From training bakers to baristas. Time to refresh the brand identity to reach the coffee drinkers on the streets of London.
The Big Idea I created an uplifting lettering wordmark as well as a collage/sticker visual language to be applied to coffee cups, apparel, merch and vehicle signage. While keeping the core brand colour - Orange.
