The Brief Already popular with small and medium-sized enterprises (SMEs), Slack wanted to engage with large enterprises. Our challenge was to develop a design system that could generate a significant amount of downloadable and digital content for this market, fast. All while aligning with a rebrand Slack was undergoing.
The Big Idea The Slack 'Octothorpe' combines elements to symbolize communication and collaboration. My goal was to craft a visual language mirroring these principles. I drew inspiration from vintage toy blocks, which, when configured differently, create a unique solution. We established a structured grid system and illustrated small work moments, spanning from abstract to figurative representations. These small illustrations seamlessly connect to form a larger, macro illustration.
Core Skills Concepting, Brand Identity, Design and Visual Language.
