Mission Possible 2030

The Brief
"Mission Possible 2030" serves as an internal sustainability engagement and transformation initiative. This campaign's objective is to foster global involvement within Avery Dennison, securing the dedication and alignment of regional teams and functions with the sustainability agenda.

The Big Idea
I developed an internal identity that visually aligned with the core brand. Utilizing Avery Dennison's brand font I designed a modern Grotesk wordmark in a condensed and expanded format. Colours were chosen from the Avery Dennison color palette, emphasizing sustainability. Additionally, I developed a graphic illustration style that complements the typography, resulting in a straightforward, message-centric visual identity.

Core Skills
Concepting, Brand Identity, Illustration, Design and Visual Language.